![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/0df5d5f4-ee02-4d5a-a103-bd6b1d14c022_rw_600.jpg?h=966bc6bfe816c2ae48ad936d963cbe95)
Box cover
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/47d6b804-ceec-44c8-aef1-10a3c20c9c26_rw_600.jpg?h=4138346cc19113a0890f54fbc315e6e8)
Brochure on the inside. Printed on canvas and industrial staples used for binding.
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/5eed1cde-714e-489e-8b7d-d3025c0cd47c_rw_600.jpg?h=aaf4fbfa857c790041e434b87356b027)
Box contains 4 colors that are actually wine inside paint tubes, and a paintbrush.
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/8938c3f8-b889-43f9-af7c-4b70212a588e_rw_600.jpg?h=f92cca509f999c4e4d6e02900fd54fb5)
This interactive direct mailer was sent out to the trade as well as the media, to inform them of the ‘Spier Liquid on Canvas Challenge’. It took the form of a ‘paint set’ complete with a blank canvas, brush and four ‘paint tubes’ which were actually filled with four different varietals of Spier wine. Recipients could use their set to ‘turn wine into art’. A brochure, also printed on canvas, explains the thinking behind as well as mechanics of the promotion and introduces the various artists to the trade.