SASKO
'Life Tastes Great'
30" TVC
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/901e0fff-af66-4e88-ad47-c1c116c69ba2_rw_1920.png?h=9b76ce3189807d2004abafc772325ca4)
After pitching for and winning the SASKO account,
our first job was to reposition the brand with a national above-the-line TV-led campaign.
With solid strategic thinking and planning, we created a campaign that celebrates bread
as a giver of energy, and enabler of the nation.
Our single-minded proposition: "Life Tastes Great. Enjoy Every Slice."
30" TV Commercial
Screenshots
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/e1961c97-bc00-4b3a-83a6-41a4ffe8337c_rw_1920.png?h=6e350ae414624079c275bce7a55fdb41)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/559eec0c-e591-464a-9f67-c304252c3b47_rw_1920.png?h=2f2ed117b776808b50854f8dadfc5acf)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/082789b6-0ef9-4dda-b48e-844bfae68140_rw_1920.png?h=80d50e33df2975fe855c9d541841ad9d)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/ed981634-073b-489a-945d-617ccac7e7a7_rw_1920.png?h=a161001e7d0934dc047db1fa6b3acc4e)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/13821405-ce8d-4362-8c04-8e6ec7986ea0_rw_1920.png?h=faba6a1fe1eb307ea043e131f23e016a)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/acbaa883-28fb-4e88-8b3b-b9e84c60f416_rw_1920.png?h=3a312006c0e30165efbdf06c3c7d10ff)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/dbc81400-e76e-4f9e-9395-65ab1b344821_rw_1920.png?h=fd89affb8990dfa889607c01e52b8fd6)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/0c4f892b-a58b-4c40-8266-b6710f32ff9d_rw_1920.png?h=3f0ee65e373bbd6d7961b3559a42ca12)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/46cc2a22-c35f-4eec-b845-75044e55d2ec_rw_1920.png?h=2b039a776e295c372cf4c44ecd19ed66)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/036a5639-2693-4ab8-95d2-08ff02f361b4_rw_1920.png?h=853569839ebf0f0b1dd47eb6dda2d3a2)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/13dbd4d0-716e-4eb2-9d23-c5808c8c8c8a_rw_1920.png?h=7bf0bb1b4fc3c3b97cc5213c52cf2fc5)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/5f622495-ca48-446d-9b42-aa7230deff52_rw_1920.png?h=31106a90016ffeb8843715212aa32be4)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/1419e006-e0dd-4436-b2b0-5c48f4b9f044_rw_1920.png?h=80fb30b31f46562f54f4afa279f5cfbb)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/0393d265-d9ef-4fe2-b447-2cdead1fbd34_rw_1920.png?h=99031eb898f6fe3e8afe2f81f8bb6edb)
Thank you
CREDITS
Creative Director - Lucas van Vuuren
Copywriter - Gerhard Pretorius
Art Director - Steven Tyler
Music - Rob Roy Music
Director - Bruno Bossi
Production Company - Egg Films