Sanlam is a South African financial services provider. Saving for kids’ educations is most often a grudge purchase in the market. By interrupting consumers in parenting magazines with a long till slip we believed we could make a powerful point. CREATIVE EXECUTION: We inserted an extra long till slip, that listed the more than 18 years worth of expenses incurred when raising a child, into magazines targeted at new parents. The extra long till slip was an eye-opening example of the necessity of proper financial planning. TARGET AUDIENCE: Our target audience was new and expectant parents. relevant to the category stated above.
