Musica Star Wars Lightsabers
To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a multi-functioning poster was created to generate awareness amongst shoppers.

In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed one of the most iconic gadgets ever created… a life-size lightsaber.
The lightsabers are printed with glow in the dark ink.
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