Hyundai Accent Campaign
The latest Hyundai Accent model is a complete facelift and looks far more dynamic.
We needed to attract people who wanted the refined features of a sedan like the new Accent,
without losing the care-free spirit of a hatch.
The result was a humorous campaign that played on the word “Accent” – and, in a classic case of misdirection,
showed how much of an impression the car made; that a fancy Accent can get you places.
The latest Hyundai Accent model is a complete facelift and looks far more dynamic.
We needed to attract people who wanted the refined features of a sedan like the new Accent,
without losing the care-free spirit of a hatch.
The result was a humorous campaign that played on the word “Accent” – and, in a classic case of misdirection,
showed how much of an impression the car made; that a fancy Accent can get you places.
CREDITS
Creative Director: Jonathan Beggs
Director: Allan Irvin
Copy Writer: Dale Winton
Art Director: Lucas van Vuuren
Creative Director: Jonathan Beggs
Director: Allan Irvin
Copy Writer: Dale Winton
Art Director: Lucas van Vuuren
SCREEN CAPTURES
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/0a765cf6-010d-44b5-8b63-95bc33acb5b1_rw_1200.jpeg?h=d189012fbbf022e0067644f954e7346d)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/89f0789b-2d1e-4ac0-a064-70c1228f90e7_rw_1200.jpeg?h=e99f78c1b1cfe3cec27d05fb0e123fc0)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/b5d7c295-9b1d-4d2b-a1ba-d70bb960ae83_rw_1200.jpeg?h=7ac2eaf4945c935cb92582818b993c60)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/16e59f52-4bb2-47fa-bb1e-7af578135812_rw_1200.jpeg?h=f4a2df5c01d9fabf869be117ce746ce6)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/b00aff5d-f98f-4c0d-9904-155c16e3bcad_rw_1200.jpeg?h=5574028aa2929e14b21dfa4b267ec7ce)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/753666be-db94-4cff-8cc1-81859fe50eb3_rw_1200.jpeg?h=c372b2835f683533d97d25da9fb3961b)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/63d9f442-af6b-4c2a-9314-f5ce3f25a736_rw_1200.jpeg?h=1453583121711fdb084b7cfcbddc0bd5)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/34dd34ff-b714-4b35-9f38-226959247db7_rw_1200.jpeg?h=3d2dd332116258b7d0e4b07341bb0a37)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/7e638f76-0345-44a7-bdc6-a89288d289ae_rw_1200.jpeg?h=d5ede84f3cd150ea0a99c99faed263ab)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/a0ab2645-3ca5-49f5-a469-412fcb7fe2ae_rw_1200.jpeg?h=3b9d62c043530299364bb9b24c25da5d)
Microsite http://www.hyundai-accent.co.za/#/accent
Hosted by the beautiful Tanit Phoenix, a microsite showcased the new look and features of the Hyundai Accent, done in the same tongue-in-cheek style. Our hostess’s accent could be changed at any time.
Hosted by the beautiful Tanit Phoenix, a microsite showcased the new look and features of the Hyundai Accent, done in the same tongue-in-cheek style. Our hostess’s accent could be changed at any time.
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/792825be-e62b-49df-babe-37f945950174_rw_1920.jpeg?h=e2529d2500463cfc50c27ed516c72e9e)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/1434ff89-6b3b-45d7-b97f-ff7322aaa198_rw_1920.jpeg?h=43a534ff7783fdce3bb83cef42582ee9)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/f3b7cda5-2b86-43bd-9e19-02519fba7e59_rw_1920.jpeg?h=790d7c4b3317c167c6f5bf139a94238d)
Print
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/3163d569-1ef9-45f8-8a0c-8e466069ea6a_rw_1920.jpg?h=f9ab8065e5352af0147034a81320ce27)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/561930b4-6f4c-4af2-a526-18deb1c52d31_rw_1920.jpg?h=63c17dd3b3077bb745ebcc4edfb0cf2c)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/62cdac29-0077-40c3-b0ae-ebd8f390f31d_rw_1920.jpg?h=a6d2f0b97b7e0a68bf13993f1fef741d)
Campaign over view