BURGER KING®
'Fresh & Fancy'
TENDERCRISP® Launch TVC
THE IDEA
With every bite of BURGER KING®'s new TENDERCRISP®, you'll feel more 'Fresh & Fancy'.
It's more than a meal. It's an experience.
Using a simple whip pan technique, we go back and forth between two BURGER KING® customers.
With each bite, they (their clothes and set dressing) become more 'Fresh and Fancy'.
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/9d54af16-9cf4-4c45-b510-411ca2337c13_rw_1920.png?h=36ca075b408a96a8c003575e856d5497)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/c8c3d15e-7167-4c6a-9ffe-998f7c2ba2dd_rw_1920.png?h=f1409c0c9452d7a74c7dae39d913948d)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/761bd61f-5696-4981-abbd-2c9331a294db_rw_1920.png?h=52c623019613b13db642d9278a732aca)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/e8bb27bf-01b8-4118-a7d6-90dcb2c34b08_rw_1920.png?h=04c50be6f8c19225313b081fc42a1364)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/54790106-4c22-42e2-9eb8-3c3b11eaf02a_rw_1920.png?h=2251d150aec23afff386a6738b26ba52)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/44b74c90-be02-47a0-bf84-e0bb3ab23e7c_rw_1920.png?h=86fb8b38520fe0f353f6df354559557f)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/e77bb76c-1318-40d7-8302-8c04173399ce_rw_1920.png?h=a99b79d1c5f0fcb4434d18928411c5cc)
![](https://cdn.myportfolio.com/97666969-2b98-44b9-844f-a52e86c03d6e/4675a1f1-f14e-47f3-9ea4-231ddc11e4fd_rw_1920.png?h=1f160761ce6acbd679a6a760b71340dd)
CREDITS
Creative Director - Lucas van Vuuren
Art Direction - Kirsten van Papendorp
Copywriter - Gerhard Pretorius
Producer - Jill Garnham
Director - Mfundo
Production Company - Ola! Films